SHAMPOO & MORE PROFESSIONAL GMBH

Your trusted partner for sustainable success in the German beauty market.

Distribution strategy and brand development for over 30 years – for beauty brands with ambition.

With more than 30 years of experience, we are the ideal partner for cosmetic brands seeking sustainable growth in the German-speaking market.

We combine professional distribution with comprehensive agency services – from brand strategy and PR to logistics and market entry.

Family-Owned. Passionate. Visionary. Successful.

For more than 30 years, SMP GmbH has stood for the successful launch and positioning of selected cosmetic brands in the German market.

Our formula for success: strong brands, deep market expertise, and an unwavering focus on sustainable brand building – creating long-term partnerships and delighted customers.

Partnering for your brand’s success

Sustainable and Customized Growth in the Beauty Industry

Brand Building

As specialists in launching premium and innovative cosmetic brands, we develop tailor-made strategies to establish products successfully and sustainably in the market.

Our central location in Germany allows us to strategically expand our activities to Austria and Switzerland – ensuring strong brand presence throughout the entire DACH region.

Creative PR & Social Media

With a carefully cultivated network of influential personalities and strong partnerships with leading lifestyle and beauty magazines, we create first-class brand storytelling.

Through creative campaigns, attention-grabbing content, and exclusive media placements, we put brands effectively in the spotlight – both online and offline.

Marketing

With our extensive expertise, we ensure that premium products and brands reach their target audiences precisely and increase their visibility sustainably.

Our range of services spans from innovative digital strategies to traditional measures such as high-quality print advertising and targeted PR.

Our guiding principle is always clear: drive revenue growth, strengthen brand values, and build long-term, trust-based customer relationships.