As a long-standing, family-owned company, we have been a prominent player in the German cosmetics market for more than three decades. Founded in 1994 by Niels and Brigitte Boldt with the bold vision of bringing premium cosmetics to Germany, they laid the foundation for our current success with passion, a keen sense for quality, and perseverance.

Until early 2020, Niels Boldt led SMP GmbH with foresight and dedication. After his unexpected passing in May 2020, his daughter Juliane Madsen took over the management – bringing the same commitment and a clear, visionary outlook for the future.

Our success is built on the careful selection of exclusive brands that represent the highest product quality and innovative technologies. We represent these brands with full conviction, striving to offer our clients the very best from the world of cosmetics.

A significant milestone in our history was our partnership with OPI Nail Lacquer. Through targeted brand management, we transformed OPI in Germany from a niche product into the undisputed market leader. This achievement laid the groundwork for our current distribution strategy – a successful evolution from purely professional sales to selective retail distribution, both online and offline.